Marketing and promotion
The event will be supported by integrated multi-channel marketing strategies targeting specific visitors:
- Print Media – Press Conferences, Press Releases, Advertisements (before and during the exhibition) and Articles in leading daily newspapers, weekly magazines and industry publications
- Online Media – Press releases and blogs in popular portals and social networking sites as well as an event website
- Outdoor Media – Mupies and billboards in strategic sites.
- Distributing advertising flyers and brochures about the exhibition at merchants, distributors and trading markets.
- Mailing – Direct mailing and e-mail shots to industry professionals in our database as well as targeted VIP invitations
- Special invitations will be sent to local, regional and international decision makers and concerned parties
- Radio & TV Media - Radio spots to effectively raise awareness about the event and live TV coverage to reach targeted audience
- Broadcast – SMS & Fax campaigns
- Press conference two weeks ahead of the expo to announce for the expo and to maximize the exposure in different media channels.
- Invitations (100 invitations ) for each exhibitor to invite his clients.
- Reception party on the first day for businessmen.
- Directory (10,000 copies) for the exhibition including names of all participating companies and their company details